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Designed while at Railyard Lab (Dossier Creative Inc)

Team: Venus Lau Elena Hsu Mica Pfeffer Jonathan Reade

Making women look and feel beautiful for over 40 years, Christine is a long-established Canadian creator of silk, luxury intimate apparel and loungewear. They take pride in their artistry and attention to detail by meticulously crafting and tailoring their garments to each individual's need.

As a team, we developed a refreshed Brand and Creative Strategy that perpetuates beauty, quality, and artistry through its touchpoints (both print and digital) to emotionally entice and captivate Christine’s current and future audience.