Hockey Ultimate Team Live

Developed and executed conceptual artwork for On-Disc features and Live events that were happening throughout the NHL 23-24 season. The design process started with the Game Producers and I working to establish the art direction for the event. I developed concept statements, keywords, and moodboards while referencing any graphic elements or imagery that helped us communicate brand identity to our users.

After getting alignment with my seniors and Game Producers on the research and references, I started exploring design solutions to apply onto in-game applications such as player cards, collectibles, reward packs, or screen backgrounds. With each event, we had to go through multiple rounds of iterations and feedbacks before finalizing on our deliverables.

Designed while at Electronic Arts

Team:
Jeff Schramm (Lead Designer HUT)
Micah Hill (Designer HUT)
Jordan Belanger (Designer HUT)