In the NHL 25 cycle, we introduced a brand new Live Events Feature that offers a rotating schedule of unique game experiences for players and ensures World of CHEL stays fresh all year round. Players will be able to earn unique rewards such as Battle Pass Levels, XP Multipliers, Special Event Currency (to exchange for vanity items), and Chel Coins by participating in a range of different events. On top of the regular live events rotation, there are Arcade events which are limited-time World of Chel events that brings big heads and big fun to hockey! Each arcade event is of different module ( NHL arcade, NHL arcade plus and NHL Frenzy) that has different gameplay component and power-ups effects.

I was in charge of overall branding of events and creating visual assets for the screens and environment assets (including logos, ice textures, UI screens, background videos, event currency icons and live messaging).